ABOUT MAGNA ASSISTANTS ACADEMY
Swiss standards.
Real-world executive support.
Practical online education for executive assistants who want to become trusted business partners, not just task managers.
Explore the Course →
OUR PURPOSE
Raising the standard
of executive support.
We believe executive assistants do more than keep things running—you create clarity, unlock potential and make a real impact. Our Academy equips you with the skills, mindset and tools to work with greater judgement, anticipation and confidence in today’s dynamic work environment.
Judgement
Make informed decisions and see the bigger picture.
Anticipation
Stay one step ahead.
Discretion
Handle information with integrity and care.
Organisation
Create structure that enables freedom.
Service
Deliver exceptional support and experiences.
Modern ways of working
Use today’s tools and approaches with confidence.
OUR FOUNDER
Meet Nicole Brugger—
Founder of Magna Assistants.
With over 15 years of international experience across luxury hospitality, high-end service, business and project management, and executive support, Nicole brings a unique and practical perspective to the Academy.
She studied Hotel Management and International Business Management in Geneva, Switzerland, and holds a project-management certification from PMI. Having supported senior executives in demanding environments and lived and worked in Switzerland for more than 13 years, her approach is shaped by precision, discretion, reliability and high service standards.
“The best executive support creates clarity, trust and space for leaders to do their best work.”
NICOLE BRUGGER · FOUNDER, MAGNA ASSISTANTS
OUR SWISS EXPERTISE
What Swiss expertise means in practice.
Precision
An eye for detail and a focus on what truly matters.
Discretion
Trust is fundamental in everything we do.
Reliability
Consistency builds confidence.
Service
We anticipate needs, not just react.
Expert interview · coming soon
EXPERT CONVERSATIONS
Learn from people
who know the role.
Explore the perspectives and practical experience behind exceptional executive support: what senior leaders value, how the role is evolving, and the skills that help assistants make a greater impact.
A conversation with an experienced professional will be available here.
Our Course Philosophy
01
Executive support foundations
Build a strong base of knowledge, mindset and practical skills.
02
Swiss-inspired professional standards
Apply global best practices with a focus on precision, discretion and excellence.
03
Modern workflows and tools
Work smarter with today’s digital tools and proven methods.
04
AI with human judgement
Use AI to enhance your impact while keeping the human touch at the core.
READY FOR WHAT’S NEXT?
Build the career behind the title.
Develop the judgement, confidence and practical skills to operate at a higher level and make a lasting impact.
Discover the Course →Greater opportunities
Stronger professional connections
A more strategic and fulfilling career